LIBRA
An editorial journey
(Intro) LIBRA was born within the 25Gramos media group with the intention of creating an editorial space for a feminine perspective. As the platform evolved, LIBRA grew beyond being a magazine “for women” and became a visual space for any project, brand, or place connected to values traditionally associated with the feminine.
For nearly three years, LIBRA filled Instagram and the web with daily content, developing editorials and podcasts where the internal team collaborated with inspiring creators. As Art and Content Director, I shaped the visual language and narrative of the project, helping LIBRA become a flexible, expressive platform rooted in sensitivity, creativity, and collaboration.
My role
Editor Lead and Art Director
Skills
Art Direction and Visual Designer
Publishing Management
Stakeholder and Collaborators Management
Team
25Gramos, MURPH, Ricardo Juárez & Collaborators
Inspirational IG feed
LIBRA is a daily visual journal shaped by feminine values, creative projects, and thoughtful aesthetics.
LIBRA on a daily basis
LIBRA lived through daily content shaped by fashion, interior design, and creative projects aligned with its values and visual universe.
As Editor Lead and Art Director, I led the content strategy and visual direction of the platform, defining editorial criteria, visual standards, and the overall narrative across channels. My role combined art direction, publishing management, and team leadership, guiding both internal processes and external collaborations.
Content emerged from a careful curatorial selection of press releases and project proposals, alongside a continuous research practice within the team, where we shared visual and cultural findings from our everyday lives and social media. This collective process shaped the daily content published on web and social platforms, sustaining a consistent, thoughtful editorial rhythm.
As Editor Lead and Art Director, I led the content strategy and visual direction of the platform, defining editorial criteria, visual standards, and the overall narrative across channels. My role combined art direction, publishing management, and team leadership, guiding both internal processes and external collaborations.
Content emerged from a careful curatorial selection of press releases and project proposals, alongside a continuous research practice within the team, where we shared visual and cultural findings from our everyday lives and social media. This collective process shaped the daily content published on web and social platforms, sustaining a consistent, thoughtful editorial rhythm.
Elevating Editorial Content
As LIBRA grew, the platform began producing original editorials aligned with its philosophy, visual language, and values. This shift allowed the project to strengthen its editorial voice and evolve from curation into storytelling-driven content.
“Charlamos con Marem Ladson” @anne_banaan
“Country day off” @luiss_gr w/ @carmencndmrtz @trendmodelsmgmt
“Inhale” @indicios
Conversations & Interviews
Interviews became a core part of Libra, connecting the platform with artists, creators, and key players in culture and design. Through these conversations, we explored creative processes, shared insights, and highlighted inspiring voices.
Brand Collaborations & Projects
Building on LIBRA’S web presence, we developed collaborations with brands and creative projects that extended the platform’s visual and editorial language. This included designing microsites, co-curating social media content, and producing events that reflected the same aesthetic and values of the magazine.
Each partnership was approached as a creative dialogue, allowing us to translate LIBRA’S vision into unique, immersive experiences beyond traditional editorial formats.
Each partnership was approached as a creative dialogue, allowing us to translate LIBRA’S vision into unique, immersive experiences beyond traditional editorial formats.
Curated Sections &
Editorial Picks
Alongside original content and daily selections, we created ad hoc sections curated by the team and close collaborators. These features connected us directly with brands and projects that aligned with Libra’s editorial vision, allowing us to highlight work and experiences that resonated with the platform’s aesthetic and values.
Each section became a thoughtful space for discovery, reflecting both our perspective and the creative voices we partnered with.
Each section became a thoughtful space for discovery, reflecting both our perspective and the creative voices we partnered with.
