Client

Levi’s®️ 

Project

Levi’s®️ Fit Guide

Description

Levi's®️ needed the visual development of a test to help its users choose the best fit for their jeans. The objectives were several: first, to help our client, but also to make known all the names of the different brand fits and try to increase safe and non-returnable online purchases.

To do this we conducted an internal research, definitions of questions among users when searching for denim, establishment of brands and names of fits and also a shooting and selection of images consistent with the whole process.