Client

Levi’s® 

Project

Levi’s® Fit Guide

Description

Levi's® needed the visual development of a test to help users choose the best fit for their jeans. The objectives were to enhance the digital experience, clearly communicate the full range of fit names, and encourage more confident online purchases while reducing returns.

To achieve this, we conducted internal research, identified key user questions around denim selection, defined the brand’s fit structure and naming, and art-directed a photoshoot with a carefully curated visual selection aligned with the experience.

The result was an intuitive, interactive fit test powered by visual storytelling, guiding users through decision-making and connecting them directly to purchase.