Project

Levi’s®️ Fit Guide

Role
Art Director 

Description

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       Levi’s®️ needed the visual development of a test to help its users choose the best fit for their denim. The objectives were several: the first, we repeat, to help our client, but also to make known all the names of the different brand settings and try to increase safe and return-free online purchases.

For this we did internal research, definitions of questions among users when looking for denim, brand establishment and names of the fits and also a shooting and selection of images consistent with the entire process.