Description

As the new century started, bringing with it the much-discussed "Y2K Effect," Levi’s®️ introduced a classic denim immersion that redefined the contemporary style. For this collection launch, we curated a casual photo and video campaign, drawing inspiration from the personal experiences of its protagonists and their interpretation of the Y2K era.

For the event, we worked on a dynamic pop-up space, complemented by posters, graphics, and a meticulously crafted fanzine. Featuring analog photography and tactile paper finishes, every detail was selected to align with the collection’s aesthetic and the nostalgic yet forward-thinking spirit of Levi’s®️ new line.