Description

The beginning of this new century brought with it, in addition to the "Year 2000 Effect", a new denim immersion signed by Levi's®️. For the launch of this new collection we developed a curatorship for a photo and video session looking for references in the experiences of its protagonists with what the "Year 2000 Effect" represented in them.

At the launch event we worked on a pop-up space, posters, graphics and a fanzine with analog and paper images and finishes selected according to the collection and aesthetics of the new Levis®️ line.